7 Key Benefits of Text Marketing — and How We Can Help!

If your business is not taking full advantage of text marketing — also known as SMS and MMS marketing — then you are missing out on a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging. Customers are 4.5x more likely to reply to text messages than emails. 12.9% of customers are more likely to support businesses that offer text-back capabilitiRead More…

Want Easy Video Conferencing in Your Business? Then Get a Browser-Based Solution!

Video conferencing has been steadily growing in popularity for years, but the pandemic massively accelerated adoption across all sectors and industries. Consider these statistics: The size of the video conferencing market surged 500% in the first two months of the pandemic. (Source: TrustRadius) The global video conferencing market is projected to grow from $6.28 billion in 2021 to $12.99 billion in 2028 — which is a CAGR of 10.9% during the forecast period. (Source: Fortune Business IRead More…

3 Powerful Reasons to Switch to a Cloud-Based Phone System

If your organization is exploring the possibility of switching to a cloud-based phone system, then we cannot give you a single powerful reason to do so. Instead, we can give you THREE powerful reasons: Reason #1: You Will Reach a Whole New Level of Mobility & Agility Thanks to a Cloud-Based Phone System We all hope that we never have to see another lockdown. However, there is a realistic possibility that we may face them again — in one form or another — sooner rather than later. And evRead More…

Video Conferencing Solution: 7 Undeniable Reasons Why Your Business Needs One

Before the term “COVID-19” entered the vocabulary, a video conferencing solution was largely viewed as a nice-to-have. But now, as we shift into the post-pandemic world that is dominated by remote working, a video conferencing solution is no longer optional. It is essential for ALL businesses, including mid-sized firms and SMBs that aim to thrive in the new normal. Indeed, the video conferencing market increased by 500% in the first two months of the pandemic, and the overall size of the vidRead More…

5 Best Practices that Lead to Dramatic Improvements with Workplace Communication

Saying that effective workplace communication is important is like saying water is wet, fire is hot, or that people with small children will repeatedly, and painfully, step on Legos many, many times. These are all blatantly self-evident (especially the Lego one). However, just because everyone knows that effective workplace communication is important, does NOT mean that it’s happening everywhere. Consider these statistics: 28% of employees cite ineffective communications as the number Read More…

Get Hybrid Work Right – 3 Essential Rules

Across the country, organizations from small businesses to large enterprises are experiencing hybrid work for the first time. And just like experiments in a laboratory, sometimes the results are amazing — while other times they are disappointing (and occasionally, they are flat-out disasters). The first thing we should note is that hybrid work — which is when workers spend part of the week in their home office, and part of the week in the corporate office — is here to stay. Now that worRead More…

Is Your Office Phone System Prepared for Another Lockdown?

The latest dispatch from the pandemic front brings some good news and some bad news. The good news is that despite yet another surge of cases and hospitalizations — this time is driven by the Delta variant — there is no official plan to enter into another lockdown. But the bad news is that the White House recently stated that “in all probability” there will be guidelines and restrictions issued in the weeks and months ahead. Unfortunately, we all know from experience that “in all prRead More…

GUIDE: How to Choose the Best Business Phone System

Before we look at how to choose the best business phone system, let’s highlight why many businesses are frustrated with their current landline (i.e. on-site PBX) phone system: High Up-Front Costs: Landline phone systems are very costly to purchase, install and maintain. No Cost Certainty: Costs can fluctuate significantly from month to month based on factors like domestic long-distance calls. This makes budgeting and forecasting difficult and risky. Lack of Scalability: If theRead More…

EOL (End of Life Announcement): Cisco Unified Communications Manager

“And now, the end is near…” for Cisco Unified Communications Manager v11.5 When it comes to updating software and hardware for either personal or business applications, not everyone makes it a priority to be the first on the block. After all, the rule of “if it’s not broken, don’t fix it” serves most of us in our day-to-day lives. It only becomes a priority to replace our car, television, computer, and such when they are no longer functional for our needs or flat out stop working.Read More…

Will the United States get involved in an International Cyber War?

The facts on the frequency and cost of cyberwar and data breaches all speak to the reality that the current cybersecurity approach is fundamentally flawed, and the problem appears to be worsening. Hackers recently gained access to the Metropolitan Transportation Authority’s computers and targeted the energy sector, with the Colonial Pipeline ransomware attack affecting 45 percent of the East Coast’s gasoline supply. Recent rhetoric from a member of the House Committee on Science, Space, and TRead More…